What Is A SMART Goal? And Why It’s Important To Set Them

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Time for a chat about goals. Whenever we set goals, what does “SMART” mean? Goals are important things to have in life. Without them, we don’t know how we’re matching up with the vision that is uniquely ours.


What is a SMART goal?

Setting SMART goals is an important part of any successful endeavor. But what exactly is a SMART goal? SMART is an acronym for Specific, Measurable, Achievable, Relevant, and Time-bound. To set a truly effective goal, it must meet all five criteria. 

Let’s break down each component of a SMART goal: 

Specific: The goal should be clear and concise without being too vague. It should state what you want to accomplish and why it’s important. 

Measurable: The goal should be something that can be quantified so that you can track your progress. For example, rather than setting a goal to “lose weight,” set a goal to “lose 10 pounds”. 

Achievable: The goal should be ambitious enough to challenge you but not so much that it’s impossible to attain. 

Relevant: The goal should align with your larger objectives. If your overall goal is to get in shape, then setting a goal to lose 10 pounds would be relevant. If your overall goal is to save money, then setting a goal to save $100 per month.


Why are they important?

Setting SMART goals is important because it allows you to clarify your objectives, set yourself up for success, and track your progress. By taking the time to set SMART goals, you increase your chances of achieving your objectives and reaching your desired outcome. Now that we’re clear on what SMART stands for let’s delve into the various components.

S: Specific and Well Defined
Is your goal specific? When you set a goal, particularly if it is your first time challenging yourself to reach a new objective in life, how clear are you about what you want to achieve? When thinking about the end result of your goal or objective, do you have a picture of where you want to be when you have successfully achieved this particular challenge? As previously mentioned in other articles I have written on social media marketing. For example, take any popular person with 1 million followers, such as Gary Vaynerchuk; I bet whatever goal he had in becoming.


How to set smart goals.

Setting goals is a great way to motivate yourself and stay on track, but it’s not enough to just set any old goal. Your goals must be specific, measurable, achievable, relevant, and time-bound (SMART). 

Creating SMART goals ensures that your goals are clear and achievable, which makes them more likely to stick. Keep reading to learn how to set SMART goals.

1. Pick a specific goal. Start by choosing a specific goal that you want to achieve. This could be something like “lose 10 pounds” or “save $500 for a trip”.

2. Make sure your goal is measurable. Your goal should be something that you can track and measure progress towards. For example, if your goal is to “lose 10 pounds”, you can weigh yourself regularly to see how close you reach your goal.

3. Set a realistic goal. Don’t set yourself up for disappointment by setting an unattainable goal. If your goal is too big or unrealistic, break it down into smaller pieces you can realistically achieve. 

4. Make sure your goal is relevant. Your goal should be something.


What are some examples of a SMART goal?

Setting a goal is the first step of any successful enterprise. But not all goals are created equal. To increase the chances of achieving your goal, it’s important to set a SMART goal. SMART is an acronym for Specific, Measurable, Achievable, Realistic, and Time-sensitive. 

A specific goal has a specific purpose and is clearly defined. The more specific your goal, the easier it will be to measure your progress and ultimately achieve it. 

A measurable goal can be quantified so that you can track your progress. Without a way to measure your progress, it will be difficult to know if you’re on track to achieve your goal. 

Achievable goals are important because you need to set a goal you can accomplish. There’s no point in setting a goal that’s impossible to achieve. 

Realistic goals are important because they need to be achievable, given the resources available. If you set an unrealistic goal, you’re likely to fail. 

Finally, time-sensitive goals are important because they give you a timeline for achieving your goal. If you don’t set.


Variables that can affect the success of your goal.

Many variables can affect the success of your goal. Some of these include:

  1. How realistic the goal is
  2. How much time do you have to achieve the goal
  3. Your level of motivation
  4. The resources you have available
  5. The support of others

If you want to increase your chances of success, it’s important to consider all of these factors when setting your goal.



In conclusion, SMART goals are important because they help you to set realistic and achievable objectives for your business. By knowing what you want to achieve and when you want to achieve it, you can better allocate your resources and time to ensure that your goal is met. Moreover, setting a SMART goal gives you a tangible target to aim for, which can help keep you motivated.